Facebook Marketing For Dummies, 4th Edition

Book Description

The bestselling book updated with all of the latest features and Facebook upgrades
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.

• Facebook is among the most important marketing tools for today’s business or nonprofit organizations
• This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
• Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
• Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment.
Table of Contents

Part I: Getting Started with Facebook Marketing

Chapter 1. Marketing in the Age of Facebook

Chapter 2. Researching and Understanding Your Target Audience
Chapter 3. Developing a Facebook Marketing Plan
Part II: Building Your Facebook Presence

Chapter 4. Getting Started with a Facebook Page

Chapter 5. Configuring the Best Admin Settings for Your Facebook Page

Chapter 6. Enhancing Your Facebook Page with Applications
Part III: Engaging with Your Customers and Prospects on Facebook

Chapter 7. Creating a Remarkable Presence on Facebook with Content Marketing

Chapter 8. Going Public with Your Facebook Page

Chapter 9. Engaging with Your Fans

Chapter 10. Measuring Success with Facebook Insights
Part IV: Marketing beyond the Facebook Page

Chapter 11. Using Facebook Advertising to Promote Your Business

Chapter 12. Using Facebook Offers to Promote Your Business

Chapter 13. Using Facebook Groups and Events to Promote Your Business

Chapter 14. Cross-Promoting Your Page

Chapter 15. Understanding and Using Facebook Social Plug-Ins
Part V: The Part of Tens

Chapter 16. Ten Common Facebook Marketing Mistakes (and How to Avoid Them)

Chapter 17. Ten (or So) Business Etiquette Tips for Facebook

Chapter 18. Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success

Book Details

• Paperback: 336 pages
• Publisher: For Dummies; 4th Edition (June 2013)
• Language: English
• ISBN-10: 1118400380
• ISBN-13: 978-1118400388

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